Friday, December 14, 2012

Flashback Friday: TV promoted electrical living in 1950s

At right, Mary Modern demonstrated recipes using 
electric appliances.
One of our predecessor companies,Wisconsin Electric Power Co., was a sponsor of nationally televised programs. One was Electrical Living, a 5-minute program that aired weeknights. The show featured Mary Modern, portrayed by Dorothy Gresbach, who demonstrated recipes using electric appliances. Gresbach, an employee in the home service division of the local electric company, was assisted by another home service employee, Alice Christenson. The show was televised from WXIX-TV in Cincinnati, Ohio. 


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