Monday, October 29, 2018

A sweet read: Our annual Cookie Book is ready for release

Our annual Cookie Book is ready for release! This holiday favorite is available online and will be handed out at distribution events across Wisconsin and Michigan’s Upper Peninsula starting Oct. 30.

It has been 90 years since the first edition of the We Energies Cookie Book was printed. It was created as a gesture of goodwill by company home economists who hoped to encourage customers to use their new electric appliances. With that, a beloved tradition was born. To celebrate the 90th anniversary of the Cookie Book’s first edition, we asked customers to submit their favorite recipes from a past book and to share their cherished Cookie Book memories. The 2018 Cookie Book includes 37 recipes that could become family favorites for years to come.

Customer Sarah Lake from New Berlin shared her favorite recipe and fond Cookie Book memory. She chose Christmas Miniatures from the 1984 Cookie Book. The petite sugar cookie, which features a beautiful rose created with decorating frosting, can be found on Page 5 of this year’s book. 

“We kick off our cookie-baking season with a trip to get our Cookie Book. We always feature a new cookie from that year’s Cookie Book (and some from past years). I can’t wait to pass on the tradition to my kids someday,” said Lake. 

The Cookie Book helped inspire a future career for customer Sarah Hoots of Whitewater: “When I was growing up, my dad had the 1998 edition. I have so many favorites from the Cookie Book. Fifteen years later, I am now a professional baker.”

Hoots chose a recipe that even nonbakers can enjoy. Her Easy No-Bake Cookies that feature cocoa powder, peanut butter and oats can be found on Page 6.

The 2018 signature distribution events will take place Nov. 3 at both Miller Park in Milwaukee and Fox Cities/Timber Rattlers Stadium in Appleton. The events will start at 9 a.m. and conclude at 1 p.m. Come enjoy some hot cocoa, and don’t forget your camera to take pictures with Santa’s reindeer.

View the distribution schedule.

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