We Energies Foundation, Discovery World partner on new energy exhibit

We Energies and Discovery World recently announced details about a new partnership that includes a $2 million We Energies Foundation contribution dedicated to the creation of a new energy experience called “Power On.” This immersive exhibition will allow visitors to explore the generation and transformation of many different forms of energy and discover how the transformation of energy drives the world.

Scheduled to open in October 2018, Power On consists of multiple interactive exhibits that enable guests to generate energy and explore some of the important energy concepts that permeate everyday lives. In addition, Discovery World is developing a new STEM-based (science, technology, engineering and math), energy-focused educational curriculum with We Energies and other community partners to complement the permanent exhibit.

“We are pleased and excited to partner with Discovery World to invite families and students to interact with the vital force that powers their daily lives,” said Beth Straka, vice president – We Energies Foundation and senior vice president – corporate communications and investor relations. “We’re hoping Power On inspires the next generation of engineers and innovators who will be integral to the success of our industry.”

“The energy experience will allow guests to engage in all kinds of physical activities that are connected to the most important topics and concepts around energy,” said Discovery World President and CEO Joel Brennan. “This powerful, often unseen force will become better understood and appreciated through these highly interactive experiences.

“Alongside our partners from We Energies, we’re excited to bring an exhibit to our community that demonstrates how humans have harnessed different types of energy through technological innovations, scientific discovery and persistent curiosity about the world around us.”

Families, school groups, and visitors of all ages will encounter amazing energy transformations in this one-of-a-kind kaleidoscopic journey. Children and their families will be able to:

• Reach out and touch lightning
• Explore how wind turbines work
• Discover how to meet a city’s energy needs 
• Play with invisible light energy
• Experiment with gravitational potential energy

The energy experience will be accessible for visitors of all ages, toddlers to grandparents. It also will provide a unique experience for school groups and engage them directly with science experiments and activities that may inspire interest in STEM as well as the potential career opportunities associated with the energy industry.

Discovery World is Milwaukee’s premier, nonprofit family science and technology center. The 120,000-square-foot center offers fun and educational experiences and features interactive exhibits, Reiman Aquarium, educational labs and programs, and other activities.