Thursday, October 26, 2017

2017 Cookie Book celebrates Wisconsin products

It’s the most wonderful time of the year: Our annual Cookie Book is ready for release! The holiday favorite will be handed out at distribution events across our service territory starting Oct. 31. Signature events take place Nov. 4 at Miller Park in Milwaukee and Fox Cities stadium in Appleton. 

This year’s book is a celebration of Wisconsin products: honey, cranberries, cherries, pumpkin, cheese, and of course, milk and butter. The book features 31 recipes provided by bakers, beekeepers, farmers and more. It also includes fun facts about agriculture along with photos of each cookie.

Recipes were sourced from across the state and include Maple Ginger Cookies from B&E’s Trees in Viroqua and a raspberry merengue recipe from O&H Danish Bakery in Racine. Eric Olesen of O&H attributes his recipe, fondly called Aunt Margaret’s Yummies, to his aunt, “a sweet little Danish lady who loved to bake.”

So whether the Cookie Book has been a part of your family’s holiday celebration for generations or this is your first book, pick up a copy at one of our distribution events. A full distribution schedule can be found here.

Milwaukee and Appleton’s signature events on Nov. 4 include hot chocolate, cookies, and photos with Santa’s reindeer, as usual. Please note – distribution at Miller Park is moving to the Sausage Haus this year. Here’s a map showing the new location:


The We Energies Cookie Book is a tradition that dates back to 1928. Company home economists put together the first edition as a goodwill gesture for customers to encourage them to use their appliances.

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